企业焦点理念：以德为本，诚信全国

“de”shizhonghuaminzudeyouyidaode，shirenleiwenhuadegaoshangjingdi。

duizhiyideweiben，bianshiduirenleiwenhua、shehuiwenhuadechongshanghejianxing。zaidedefengshuoneizaizhong，qiyeheyuangongyaozunzhaomaoyidaode、gushouzhiyedaode、hongyangshehuimeide、hanyangxiaowodaode。

“chengxin”bianshichengduquxin。yuangongtuizhiyehukoushengjizhongchengdujingye、qiuzhenwuxu、zunjizunfa;zaijingjigoudangzhonggongyunmaimai、xinshoutiaoyue、pozhuobanshi;zaipingchanghukouzhongyubaochoushan、yichengxiangdai、lianhehemu。

yideweiben，chengxinquanguo”shideaomeijinmideliyezhiben，yeshideaomeijinmiyuangongdelipinzhiben，shiqiyeyaoyongjiukushoudejiaodianlinian。

企业代价观：永久让客户对劲，耐久让员工生长

qiyedaijiaguan，shiqiyezaiyunyinggoudangzhongsuotuixingdegenjixinxinhexunqiudedaijiafangzhen，“yongjiurangkehuduijing、naijiurangyuangongshengzhang”bianshideaomeijinmidaijiafangzhendedongshendianheluojiaodian。

yongjiurangkehuduijing，shizaiweikehubanshidejinchengzhong，zuodaopozhuo、xiangjin、yinqin、chaozhi，yukehugouchengbicixinlai、biciyikao、xiezuoshuangyingdejiechuganxi，congerwanchengkehuhaochuzuidahua。deaomeijinmiyizhibaweihuafeizhegongjihuanbaoankangchanwuzuoweibenshendechonggaoyiwuhehanqingrenwu。

naijiurangyuangongshengzhang，shiweiyuangonggongjipeixunjiyu，gongjichengzhangpingtai，zaiyuangongyuqiyetonghuxigongyunqidejinchengzhongjinburenwucaineng，jinbubenzhicaineng，congerwanchengyuangongrenshengdaijiazuidahua。

zaiqiyedaijiaguanzhong，“yongjiu”he“naijiu”youshideaomeijinmidaijiaguanhengxingheyilidemingxiantedian。

企业精力：艰辛斗争，立异求变

qiyejingli，shiqiyezaichengzhangjinchengzhongsuogouchengdezhudongxiangshang、gulixingdongdesiweirenshi。

deaomeijinmidejianxindouzhengjingli，shiyi“liangkoudagang”chuangyeweibiaojidelianghaochuantong，shiqiyezuikeguidecaichanzhiyi。zaixindehanqingqiantixiafahuijianxindouzhengjingli，bianshizairenwuzhongzhinanertui，zhangyutiaoxin，ganyuxiangle，leyugongxian。

liyiqiubianjingli，shiqiyehuodeyanxuchengzhangdezhuyaonengyuan，buliyiqiubianjiubudeaomeijinmidemingtian。shiyi，yaoduizhishouyiliyi，jinbuqiyedejiaodiannengyuan;duizhichanwuliyi，jinbushichangdehezuoli;duizhibanliliyi，jinbuqiyedexingmingli。